Since every language seems to be dropping percentage-wise: What is the market Steam is growing so much in? India?

It’s actually quite simple - not sure how it does work under the hood, but take a look at your documents. Every insurance, employer or company has its own letterhead with logo, contact information and legalese. You just tell paperless on one document “hey, that is my insurance, please tag everything like this as insurance” and it will do that.