If someone started a blog site called “Tumbler” or a gay dating app called “Grinder” you could totally understand the conflict, couldn’t you. Listen, I went through this. I started a site whose name had a word that was similar to a famous trademark, and got a very similar cease and desist letter. I chose to change the name, and be candid about it, and I’ve been successful with it ever since. Just my $0.02, but I’d choose a new name you like and then register and trademark it like I did.
Honestly I print out anything my little kiddo does at school on his Chromebook, and some stuff has black backgrounds. I got tired of wasting toner so I made a script that would print a negative screenshot if it’s a dark image. One keystroke and I get what I want